Your privacy is our priority. This document clearly explains how Segi 44 collects, uses, stores and protects your personal data as a user of our betting platform in Malaysia — in accordance with the Personal Data Protection Act 2010 (PDPA).
All Segi 44 member data is protected with 256-bit SSL encryption. Our servers operate on a multi-layered security system to keep your information safe from unauthorised access at all times.
Segi 44 has never and will never sell, rent, or disclose your personal data to any third party for marketing purposes without your explicit consent. Your information belongs to you.
All of Segi 44's data management practices are in full compliance with the Personal Data Protection Act 2010 (PDPA 2010) — the primary legislation governing personal data protection in Malaysia.
You have the right to access, correct, transfer or request the deletion of your personal data at any time. Segi 44 respects and facilitates the exercise of all your privacy rights.
Segi 44 only collects data that is strictly necessary to provide our platform services — we do not collect excessive data or data that is irrelevant to our service purposes.
In the event of any security breach involving your personal data, Segi 44 is committed to notifying you and the relevant authorities within the timeframe required by law.
Important: This Privacy Policy describes your rights regarding personal data and how Segi 44 manages it. By using the Segi 44 platform, you acknowledge that you have read and understood this Privacy Policy. Please also read Terms & Conditions us for a more comprehensive understanding of platform usage.
Segi 44 ("we", "our platform") deeply values the privacy of every user and member of our platform in Malaysia. This Privacy Policy sets out in detail how we collect, use, store, disclose and protect your personal information when you use the Segi 44 website, services and all features available on the platform.
This document is drawn up in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia, the primary legislation governing the processing of personal data in this country. We are committed to ensuring that all personal data processing we carry out is lawful, fair, transparent and limited to what is strictly necessary to provide Segi 44 services to you.
If you have any questions about how we manage your personal data, or if you wish to exercise any of the privacy rights set out in this Policy, please contact us using the details in section 11 of this document.
Segi 44 collects various types of personal data depending on how you interact with our platform. The following are the categories of data we may collect:
| Data Categories | Type of Information | Purpose of Collection |
|---|---|---|
| Identity Data | Full name, date of birth, identification number (MyKad), gender | Identity verification (KYC), legal compliance |
| Contact Data | Email address, mobile number, residential address | Account communications, transaction notifications |
| Financial Data | Transaction records, payment methods, deposit and withdrawal history | Payment processing, anti-money laundering compliance |
| Usage Data | Betting history, games played, session duration, platform preferences | Service improvements, responsible gaming |
| Technical Data | IP address, device type, web browser, operating system, approximate location data | Platform security, fraud detection |
| Communications Data | Records of customer support interactions, complaints and feedback | Service improvement, complaint resolution |
Segi 44 does not collect sensitive data such as health information, political views, religious beliefs or sexual orientation. We only collect data necessary to provide our betting platform services and to fulfil applicable legal obligations.
Segi 44 collects your personal data through several methods:
Segi 44 uses your personal data for the following purposes, all grounded in a valid legal basis under PDPA 2010:
Direct Marketing: Segi 44 only sends you marketing communications if you have given explicit consent to receive promotional information. You may withdraw this consent at any time through your account settings or by contacting our customer support.
Segi 44 does not sell, rent or disclose your personal data to third parties for their own marketing purposes. However, in the course of running our business, we may share your data with the following categories of third parties, all with appropriate safeguards in place:
All third parties who receive your personal data from Segi 44 are required to comply with strict data protection standards and are not permitted to use that data for any purpose other than those authorised by Segi 44 and set out in this Privacy Policy.
Segi 44 employs a range of technical and organisational measures to protect your personal data against unauthorised access, use, modification, or disclosure:
Regarding retention periods, Segi 44 retains your personal data for as long as your account remains active and for the required period following account closure for legal compliance purposes — typically 7 years in accordance with Malaysia's anti-money laundering legislation. Data that is no longer needed will be securely deleted or anonymised.
As a Segi 44 user in Malaysia, you have certain rights regarding your personal data under the Personal Data Protection Act 2010. Your rights are as follows:
To exercise any of the above rights, please contact us via live chat or email at privacy@segi44.im. We will respond to your request within 21 working days in accordance with PDPA 2010 requirements. Please note that certain rights may be subject to specific exemptions provided under the law.
Segi 44 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small data files stored on your device when you visit our website. The following are the types of cookies we use:
You can manage your cookie settings at any time through your web browser settings. However, disabling certain cookies may affect the functionality of the Segi 44 platform.
The Segi 44 platform is inappropriate and not permitted for individuals under the age of 21. We do not knowingly collect or process personal data of minors or individuals below the age of 21.
If we discover that we have collected personal data from an underage individual without proper verification, we will take immediate steps to delete that data and close the account in question. If you believe your child or someone under the age of 21 has registered at Segi 44, please contact us immediately.
Segi 44 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our data processing practices, new legal requirements or service improvements. The "Last Updated" date at the top of this document will be revised whenever an amendment is made.
For material amendments — meaning changes that significantly affect how we use your personal data — Segi 44 will endeavour to notify you via an in-platform notice or an email to the address registered to your account at least 14 days before the changes take effect.
Your continued use of the Segi 44 platform following any changes to this Privacy Policy will be taken as your acceptance of the latest version of the policy. We encourage you to review this page periodically to stay informed of the current terms.
If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data by Segi 44, you may reach us through:
Our team will respond to all privacy-related enquiries within 21 working days. For more complex requests such as data deletion or data portability, the process may take longer and we will keep you informed of the progress of your request.
Complaints to Authorities: If you are dissatisfied with how Segi 44 has handled your personal data after contacting us, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia (JPDP), the regulatory body under the Ministry of Communications Malaysia.
Your privacy is fully protected at Segi 44. Register today and enjoy Sports Betting, Live Casino, and e-sports with complete peace of mind knowing your data is safe with us.